Within the video's examples of the artistic concepts of balance, unity, emphasis and movement, and the like, the following design elements help us create visual communication. Design elements:
- Line - either straight or curved
- Shape - enclosed objects that can be created by line(s) or created by fills (black, white, or color) that define the edge of the shape
- Color - a "color wheel" is made up of yellow, orange, red, purple, violet, blue, blue-green, green
- Texture - the surface look of an object, created in the digital work by varying light and dark areas
White space is the absence of content in any design. While that might sound like it means that it's "nothing" the opposite is usually true: Effective use of white space within a design is, itself a design element.
A good designer uses white space to provide a pause in the art, to help direct focus and emphasis, and to help organize or "chunk" information. The best designers live by the mantra that "white space is our friend" (which is a quote this author has lived with for so many years that its attribution is impossible).
Good use of design elements and the principles of design, help communicators organize and create effective messages within any visual space (paper, computer/device screen, motion picture, video game, etc.).Color:
Here is a LINK TO AN ONLINE color wheel
Or check out Adobe's: https://color.adobe.com/create/color-wheel/
For those who want to dive deeper into color HERE IS A LINK
to an online color theory tutorial.
Wikipedia (2019) defines typography as: "…the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters."
There are several excellent websites (and businesses) which offer information regarding typography. Here is one such site that describes the essential components of successful typography for any communicator.LINK TO AN ONLINE typography
explainer article.LINK TO AN ONLINE TYPEFACE-MATCHING
game (and investigate other fine resources there at your whim).