Foundational Concepts

Visual Design

For me, good visual design is about utility. It's about implementing foundational concepts or principles from art, communication, and psychology with intention to make a thing—anything—well organized and aesthetically pleasing, therefore useful, for the consumer.

In a communicator's world that "thing" may also be referred to as a communication tactic. Tactics can be analog or digital, although digital represents most of the tactics a communicator will produce. One doesn't have to become a certified graphic designer to become a better visual communicator. One does need to understand basic principles, concepts and elements of good design.

This page has been compiled as a reference for all the foundational concepts a communicator needs to understand.

Concepts, some with linked resources

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