What internal weaknesses does the organization have? For example, maybe its product is great, but its ability to distribute the product isn’t.
Weaknesses are something the organization can control. Basically, what does the organization not do well now, but could improve on.
We collect information about this from data regarding products and services and by interviewing management, the organization’s employees and customers, in other words casual or secondary research and maybe by conducting primary research. (A new customer survey, for example.)